"We’re testing SearchGPT, a temporary prototype of new AI search features that give you fast and timely answers with clear and relevant sources," Open AI, a firm which aims to revolutionise the dimensions of artificial intelligence, posted on its website.

The AI major said it is launching a small group of users and publishers to get feedback on the newly launched search engine.

"While this prototype is temporary, we plan to integrate the best of these features directly into ChatGPT in the future," the company said.

Open AI said people who are interested in using the search engine could try out the prototype by signing in for the waitlist.

"Getting answers on the web can take a lot of effort, often requiring multiple attempts to get relevant results. We believe that by enhancing the conversational capabilities of our models with real-time information from the web, finding what you’re looking for can be faster and easier," the firm said on its website.

News Corp and The Atlantic are currently publishing partners for the Open AI created search engine.

“Sam and the truly talented team at OpenAI innately understand that for AI-powered search to be effective, it must be founded on the highest-quality, most reliable information furnished by trusted sources. For the heavens to be in equilibrium, the relationship between technology and content must be symbiotic and provenance must be protected," Robert Thomson, Chief Executive, News Corp, was quoted as saying by Open AI website.

Announcing the plan of launching the search engine, Open AI chief Sam Altman posted on X: "We think there is room to make search much better than it is today."