The campaign, #DeixaElaTrabalhar, which literally translates to 'let her work', features 52 reporters who have come forward to disclose their traumatic experience.

The campaign video shows female reporters being groped and kissed during on-air broadcasts.

The said campaign was launched on Sunday and the video was aired during a soccer game at the famous Maracana stadium.

The drive has found support from global superstars and sports faithfuls.

Bibiana Bolson, from the espnW sports network was quoted by the BBC as saying, "In the last few years in Brazil, it has been great to see so many women working in sport, but now we need to ensure they are also able to move into positions of leadership."

Earlier in the year, a group of Hollywood A-listers launched the #MeToo and #Time'sUp campaign, calling attention to sexual predators and offenders inside the entertainment industry.

In 2017, Hollywood went through a murky period after actress Ashley Judd turned whistle-blower and exposed top-notch producer Harvey Weinstein.

Judd's story, which was first published in a leading US daily, received a lot of traction and soon the omerta dropped, opening the flood gates as several Hollywood stars came forth with their harrowing experiences of working with the now tainted producer.

In a week's time, two other prominent Hollywood figures, Dustin Hoffman and Kevin Spacey, were also called out, thus exposing the big bad and ugly world of showbiz.

Image: Screengrab from the campaign video