He made the remark when the journalist said his son was 'obsessed' with his phone.

Cook told GQ magazine: “Kids are born digital, they’re digital kids now."

"And it is, I think, really important to set some hard rails around it. We make technology to empower people to be able to do things they couldn’t do, to create things they couldn’t create, to learn things they couldn’t learn," he said.

"And I mean, that’s really what drives us. We don’t want people using our phones too much. We’re not incentivized for that. We don’t want that. We provide tools so people don’t do that," Cook said.

“We try to get people tools in order to help them put the phone down,” Cook told GQ magazine.

He said: “Because my philosophy is, if you’re looking at the phone more than you’re looking in somebody’s eyes, you’re doing the wrong thing. So we do things like Screen Time. I don’t know about you, but I pretty religiously look at my report.”