Queensland Police said in a statement: " Four people have died following a crash involving two helicopters on the Gold Coast today (January 2)."

Initial investigations indicate the crash occurred around 2pm when one helicopter was landing and another was taking off near Seaworld Drive in Main Beach.

"One of the helicopters managed to successfully land on a sandbank," read the statement.

Four people, travelling in the crashed helicopter, were declared deceased at the scene.

A further three people, also travelling in the crashed helicopter, suffered critical injuries and were taken to hospital.

Six people were travelling in the helicopter that landed safely.

Five patients in this helicopter suffered minor injuries and were taken to Gold Coast University Hospital. One person was physically uninjured.

Forensic Crash Unit investigations are continuing with assistance from the Australian Transport Safety Bureau.