According to the reports, a car carrying nine members of a family fell into the ravine in Lotar area of Upper Kohistan, a district in northwest Khyber Pakhtunkhwa province.

Local people, police and rescue teams rushed to the site and shifted the bodies and the injured to a nearby hospital.

The deceased include children and women who were traveling to attend a wedding function when the incident took place, the reports said.

Hospital officials feared that the death toll might further rise because the wounded are in critical condition.

Police said that the accident resulted from overspeeding when the driver lost control of the car.