Hypermarket chain Walmart has announced its partnership with OpenAI that will start with allowing customers and members to soon shop Walmart through ChatGPT using Instant Checkout.

Walmart said customers can simply chat and buy from the application.

“For many years now, eCommerce shopping experiences have consisted of a search bar and a long list of item responses. That is about to change. There is a native AI experience coming that is multi-media, personalized and contextual. We are running towards that more enjoyable and convenient future with Sparky and through partnerships including this important step with OpenAI,” said Doug McMillon, President and CEO, Walmart Inc.

Sam Altman, cofounder and CEO of OpenAI expressed his 'excitement' for the partnership.

“We’re excited to partner with Walmart to make everyday purchases a little simpler. It’s just one way AI will help people every day under our work together," Altman said.

Walmart said it is also is empowering its associates with AI tools and training, including promoting AI literacy across its workforce as one of the first partners to embrace OpenAI Certifications and rolling out ChatGPT Enterprise to teams across the company.