30 Mar 2016, 05:29 am Print
Google Analytics and Tag Managerenables anorganisation track productivity of a social engagement, fine tune their website with better analysis of content performance, and measure the impact of mobile browsing on the website.
It is essential for any business, small or big, to understand ways to reach their audience and drive traffic to their site.
Manipal ProLearn’s certification in Google Analytics and Tag Manager is a 75+ hour programme, and the many benefits include:
· Learners are taught how to incorporate both web and mobile app analytics
· They are given clear guidance on how to build an effective measurement plan
· The learners are also taught how to link with Adwords and Webmaster tools
· At the end of the course, the learners would master advanced skills like how to use Google Tag Manager with Google Analytics and collect actionable data by leveraging the best practices for collecting data
Manipal ProLearn’s certification in Google Analytics and Tag Manager operates on an online Instructor-led model. With e-learning content, webinars and program videos accessible at anytime and anywhere, the learners are given the added advantage of learning at their own pace and convenience.
At the end of each module, the self – assessment exercises help learners understand their standing in the course.
In the internet age, the job prospects in this field are vast. A candidate can expect an annual salary upwards of 4 lakhs per annum. The course is open to product and brand managers, web analysts, SEO specialists and entrepreneurs.
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